WHAT IS AN INTEGRATED DIGITAL MARKETING STRATEGY?
As the digital industry continues to change, it is inevitable that your marketing strategies have to change as well to maintain your strong online presence. It is no longer as easy as using just a one-off marketing technique to reach your objectives. Even if you do, there are strategies that can help you exceed your expectations, that’s the goal of an integrated marketing strategy. Learn how to encompass several digital marketing channels to form one powerhouse approach for your business.
HOW THIS WORKSHOP WILL HELP YOU
Every other day, I am sure, as a digital marketer or even someone working in the tech industry, you must have come across new brands or new companies offering better digital marketing platforms. But, does it really work? Most of these companies are offering “AI” powered platforms which seems to be feasible especially due to the nature of our businesses online. However, is it really effective?
Instead, why not utilize what you know, pair it together with other channels and strategies to form a much more powerful force? In this workshop, you will not only listen to a professional digital marketer who has many years experimenting with integrated digital marketing channels but also work together with other participants of the workshop to come up with an effective integrated digital marketing strategy!
WHO CAN JOIN?
All ages, genders, and skill levels are welcome. Whether you are a digital marketer, developer, programmer or even a designer, you are all welcome to join as long as you are interested in digital marketing.
Our attendees typically consist of people who are looking to improve their skills or expand their horizons, students, designers of all skill-sets, and serious entrepreneurs.
7:00PM to 7:30PM – Cocktail and Networking (Snacks will be provided)
7:30pm to 8:15pm – Start of Workshop
8:15pm to 8:30pm – Break
8:30pm to 9:15pm – Group Activity & Discussion
9:15pm to 9:30pm – End of Workshop